eWeek
SWMS Editorial Teleconference: Nicholas Kolakowski, eWeek
Submitted by Christy Whitmore on Thu, 2010-03-11 16:41
Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?
Take a good look at a day in the life of a 21st century trade reporter. eWeek’s Nick Kolakowski has multiple huge beats. He writes, on average, five stories a day. He is inundated with PR pitches.
Yet he is open to PR service. He wants hi-res photography. He’s willing to meet face-to-face with your clients when in New York. He’ll even consider writing about small, up-and-coming companies, albeit in context with behemoths such as Microsoft.
eWeek is all about products and breaking news. Don’t bother pitching trend stories; they’ll never be written. There’s no time. Nick Kolakowski doesn’t have much time to ruminate. He’s on deadline. There goes his phone. He has to go now.
SWMS Tech Edit Spotlight on contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Editorial Teleconference -Stephen Wellman, Ziff Davis Enterprise
Submitted by Christy Whitmore on Thu, 2010-02-18 07:58February 2010
To capture the essence of this teleconference, go to the very end of our notes and begin reading backwards.Stephen Wellman is purely a 21st century editorial guy. Yes, he can write and report, but he doesn’t. Instead he orchestrates Ziff Davis Enterprise’s daily editorial performances. With intimate knowledge of SEO and web analytics, he knows pretty much at a glance which stories will click and which won’t. He knows which headlines and leads are winners and which aren’t. And he teaches all ZDE reporters and editors what he knows.
To understand how eWeek operates, and all of today’s IT trade reporters, for that matter, spend a few minutes inside the mind of Stephen Wellman.
Your odds of pitching success will rise dramatically.
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Research and Insight: GRC
Submitted by Sam Whitmore on Mon, 2010-01-25 12:35Governance, risk, compliance reporting:
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
SWMS Editorial Teleconference: Debra Donston, editor, eWeek
Submitted by Christy Whitmore on Tue, 2009-06-30 16:14Debra Donston, editor
eWeek
June 2009
When you think of eWeek, think labs. eWeek Labs is pretty much the only eval shop standing these days. It’s eWeek editor Debra Donston’s job to make product evaluation the centerpiece of her publication. Can you help her? Her detailed advice should grease the chute for you. And then there are the three print pages each issue full of vendor-provided product info. You’re in on “eWeek Products to Watch,” right? Read on.
TechWeb Prepares Interop TV
Submitted by Sam Whitmore on Thu, 2009-05-28 03:12TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.
Fastest, Slowest Tech Edit Sites
Submitted by Sam Whitmore on Wed, 2009-05-20 03:12If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.
