eWeek

Playback files now available:

Eric Lundquist, VP, content

• The coming eWeek redesign
• New video opportunities
• The problem with PR-contributed content

The latest feeds from @SWMSTweet:

• A "new" eWeek on the way
• Free PR advice from Read/WriteWeb
• The perils of writing for vendors 

and

• What you ought to be considering if you're looking to reinvent your PR career.

Few reporters are savvier -- and friendlier to PR -- than eWeek's Chris Preimesberger. Join us as we learn how eWeek has reshaped its agenda in the face of shrinking staff and heightened competition, and what Chris's priorities are - specifically storage and Big Data - as we approach the backstretch of 2011.

Getting eWeek readers to write their own reviews has proven problematic for Jason Brooks, EIC of eWeek Labs. Have you or your clients submitted one yet? Jason discusses what has worked and what hasn't -- and elaborates on where eWeek Labs is headed in 2011 -- in this frank and open SWMS editorial teleconference.

Webinar and audio playbacks now available.

As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and content. 

Data:

Julia Angwin, The Wall Street Journal
"Deeper than interactive graphics"

Sebastian Rupley, Gigaom
"We respond to good rich data"

David Sleight, Graphics Designer
Data: "The new wire service"

Robin Wauters, TechCrunch
Statictics: "Always interesting"

SEO:

Greg Jarboe, SEO-PR
"Keyword research is market research"  and "Tag, tag, tag"

Stephen Wellman, Ziff Davis Enterprise
Coaches reporters on search performance

Context:

Charles Babcock, InformationWeek
"Cues and clues"

John Dix, Network World
"Diagram it!"

Content:

Omar Gallaga, NPR / Austin Statesman
"Sound livens it up"

Nick Wingfield, The Wall Street Journal
"Video footage is super helpful"

Nick Kolakowski, eWeek
Think "Spy photos"

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

 eWeek at long last has launched "eWeek Labs," a community web site that lets users, vendors and PR pros submit content for publication. Any "enterprise" product is fair game -- but what exactly is an enterprise product these days? Could be about anything, right? Join us Mar. 30 as Ziff Davis Enterprise's Debra Donston and Jason Brooks describe how it all works and how PR pros can get visibility for their clients.  

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h 

Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?