coverage analysis
SWMS Tweet: CNET's Scott Ard: 2010 Challenges
Submitted by Christy Whitmore on Thu, 2010-02-18 11:01We sat down with CNET EIC Scott Ard this week...rather than send out an SWMS e-mail alert, we'll stream the juicy nuggets here on SWMSTweet. 10:15 AM Feb 12th
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Coverage Analysis: Apple's iPad
Submitted by Sam Whitmore on Wed, 2010-01-27 14:34The techiest journalists delivered the best iPad coverage today. Hands down.
SWMS Analysis: Scalable Content Wars
Submitted by Sam Whitmore on Wed, 2009-12-16 15:03SWMS Analysis: Scalable Content Wars, Pt. 1
12/14/09
The war is on to recruit the world's best bloggers, copy editors and video makers.
SWMS Analysis: NYT Bits and Digital Storytelling
Submitted by Sam Whitmore on Wed, 2009-12-09 19:51New lead writer Nick Bilton says to expect "more graphics, audio slide shows, videos and data visualizations" in the New York Times Bits blog.
SWMS Analysis: All About "How" (Updated 10/27)
Submitted by Sam Whitmore on Mon, 2009-10-26 21:00It used to be about who-what-where-when-why. Now it's all about how.
SWMS Analysis: Spotting 2010 Edit Themes
Submitted by Sam Whitmore on Tue, 2009-10-13 21:00It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.
Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.
SWMS Coverage Analysis: TechCrunch50, Part 2
Submitted by Sam Whitmore on Thu, 2009-09-17 16:26SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.
SWMS Coverage Analysis: TechCrunch50, Part 1
Submitted by Sam Whitmore on Wed, 2009-09-16 16:23SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
SWMSTweet Supplement: Apple Live-Blog Coverage
Submitted by Sam Whitmore on Sun, 2009-09-13 21:00Harry McCracken says his page view stats plummeted during last week's Apple live-blog coverage. Why?
