coverage analysis
SWMS Analysis: Bloomberg BusinessWeek's "Innovators"
Submitted by Sam Whitmore on Mon, 2011-05-16 21:00
What is innovation?
Having analyzed the past eight installments of its Innovators series, here’s what Bloomberg Businessweek thinks it is:
SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!
Submitted by Christy Whitmore on Fri, 2010-10-15 08:57Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?
We heard from:
Fritz Nelson - TechWeb
Dylan Tweney - Wired.com
Charles Cooper - CBSNews.com
David Spark - Spark Media Solutions
Colin Crook - Voce Communications
Leigh Anne Varney - veteran indie PR pro
SWMS Analysis: Android Edit -- Wicked Hot
Submitted by Sam Whitmore on Mon, 2010-09-13 08:52If you've got an Android angle, pitch it.
SWMS Analysis: Chasing Facebook Places
Submitted by Sam Whitmore on Thu, 2010-08-19 09:56
Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?
For what it's worth, here's ours:
SWMS Strategic: Bloomberg Businessweek
Submitted by Sam Whitmore on Thu, 2010-07-01 15:01
Did Bloomberg change BusinessWeek?
Wrong question. The past is gone.
Based on SWMS analysis of BBW's six most recent print issues, only the following story types now seem to matter:
SWMS Analysis: MSM Phones It In
Submitted by Sam Whitmore on Wed, 2010-04-21 21:00We learned a lot this week from the Gizmodo/iPhone affair -- mostly that the blogs kicked MSM's ass.
Looking for edit leadership? Look to the independents.
SWMS Tweet: CNET's Scott Ard: 2010 Challenges
Submitted by Christy Whitmore on Thu, 2010-02-18 11:01We sat down with CNET EIC Scott Ard this week...rather than send out an SWMS e-mail alert, we'll stream the juicy nuggets here on SWMSTweet. 10:15 AM Feb 12th
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Coverage Analysis: Apple's iPad
Submitted by Sam Whitmore on Wed, 2010-01-27 14:34The techiest journalists delivered the best iPad coverage today. Hands down.
SWMS Analysis: Scalable Content Wars
Submitted by Sam Whitmore on Wed, 2009-12-16 15:03SWMS Analysis: Scalable Content Wars, Pt. 1
12/14/09
The war is on to recruit the world's best bloggers, copy editors and video makers.
