BusinessWeek
publication
SWMS Tech Edit Spotlight on contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Research and Insight: B to B Contributed Content Options
Submitted by Sam Whitmore on Mon, 2010-01-25 11:54B to B Contributed Content options – Strictly for thought leadership, wide industry views. Pitch ideas strong enough to start conversations.
SWMS Alert: BusinessWeek Layoffs
Submitted by Sam Whitmore on Thu, 2009-11-19 22:00Layoffs are coming down today at BusinessWeek and some of the names will shock you.
SWMS Research and Insight: Video opps for “Sales Training”
Submitted by Sam Whitmore on Tue, 2009-10-20 10:19Mainstream media, Social media, Speaking sites, Employment sites, Academic sites
Facebook extra: Bloomberg BusinessWeek -- No Big Deal
Submitted by Sam Whitmore on Wed, 2009-10-14 09:22SWMS Content Exclusive to Our Facebook Group
Tech Edit Spotlight: Tech Video - tools, tactics and tips
Submitted by Christy Whitmore on Mon, 2009-09-21 14:52Tech Edit Spotlight on Tech Video
September 2009
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
SWMS Coverage Analysis: TechCrunch50, Part 1
Submitted by Sam Whitmore on Wed, 2009-09-16 16:23SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
SWMSTweet Supplement: Apple Live-Blog Coverage
Submitted by Sam Whitmore on Thu, 2009-09-10 21:00Good luck finding Apple coverage in TechCrunch.
SWMSTweet: BW's Edit Strategy -- in Pictures
Submitted by Sam Whitmore on Sun, 2009-08-30 21:00Ever see BW.com EIC John Byrne sketch out his edit strategy on a whiteboard?
