The Economist
SWMS Analysis: Innovation = Science, Products & People
Submitted by Sam Whitmore on Thu, 2011-09-08 21:00Innovation begs for storytelling. Edit pros have a formula for it. You can use it, too.
SWMS Friday Morning Offsite 7/15/11 - Related Links
Submitted by Sam Whitmore on Fri, 2011-07-15 09:10For further reference see the following SWMS Alert:
SWMS Alert: Bloomberg/Reuters Thought Leadership
Related Links to today's FMO forum:
SWMSTweet: The BrainYard, TechWeb on the iPad, the Economist, and more
Submitted by Sam Whitmore on Sun, 2011-06-26 21:00Here's what you might have missed on @SWMSTweet last week....
- The Brainyard & social business
- TechWeb iPad app update from @dberlind
- Tips on pitching the Economist
- & more
SWMS Facebook Group: Latest Feed
Submitted by Christy Whitmore on Tue, 2010-07-06 18:41The latest from the SWMS subscriber only Facebook group. Not a member yet? Friend Sam Whitmore and we'll do the rest.
SWMSTweet & Facebook: 3/11/10 – 3/28/10
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.
The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.
Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h
SWMS Tech Edit Spotlight: The Economist
Submitted by Christy Whitmore on Thu, 2010-03-11 17:02After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
No by-lines? No problem. We name names. Read on.
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Research and Insight: Charticles
Submitted by Sam Whitmore on Mon, 2010-01-25 14:01You have done well pitching contributed articles. What we see, in a parallel universe, is the rise of "charticles" -- visual content nuggets like these:
SWMS Research and Insight: B to B Contributed Content Options
Submitted by Sam Whitmore on Mon, 2010-01-25 11:54B to B Contributed Content options – Strictly for thought leadership, wide industry views. Pitch ideas strong enough to start conversations.
