The Economist
SWMS Facebook Group: Latest Feed
Submitted by Christy Whitmore on Tue, 2010-07-06 18:41The latest from the SWMS subscriber only Facebook group. Not a member yet? Friend Sam Whitmore and we'll do the rest.
SWMS Tweet & SWMS Online on Facebook: 3/11 – 3/28
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07Back from 2 months of travel, we have lots to catch up on. In case you missed the live feeds blow is the recap:
PLEASE NOTE SWMS TELECONFERENCE SCHEDULE CHANGE: Mar. 30: Deb Donston and Jason Brooks discuss the new eWeek labs community site. "Social media monitoring tools" now 5/17.
SWMS Tech Edit Spotlight on The Economist
Submitted by Christy Whitmore on Thu, 2010-03-11 17:02After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
No by-lines? No problem. We name names. Read on.
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Research and Insight: Charticles
Submitted by Sam Whitmore on Mon, 2010-01-25 14:01You have done well pitching contributed articles. What we see, in a parallel universe, is the rise of "charticles" -- visual content nuggets like these:
SWMS Research and Insight: B to B Contributed Content Options
Submitted by Sam Whitmore on Mon, 2010-01-25 11:54B to B Contributed Content options – Strictly for thought leadership, wide industry views. Pitch ideas strong enough to start conversations.
Paywalls: Micropayments Everywhere. Then What?
Submitted by Sam Whitmore on Thu, 2009-09-10 21:00Dead Ahead: Micropayments Everywhere. Then What?
-- SWMS Content Exclusive to Our Facebook Group --
Google soon will help publishers monetize their content a second way, through micropayments.
swmstweet: Tom Standage on The Economist's new Thinking Space site - http://bit.ly/wUhUy - "I know nothing about Thinking Space - I work in editorial!"
Submitted by Sam Whitmore on Fri, 2009-08-21 08:53swmstweet: Tom Standage on The Economist's new Thinking Space site - http://bit.ly/wUhUy - "I know nothing about Thinking Space - I work in editorial!"
swmstweet: Nice piece from PRNewser on pitching the Economist http://bit.ly/29wFRm
Submitted by Sam Whitmore on Fri, 2009-08-21 08:16swmstweet: Nice piece from PRNewser on pitching the Economist http://bit.ly/29wFRm
