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Recent SWMS Alerts

  • SWMS Analysis: After Embargoes
    Thursday, October 29, 2009 - 11:26

    In preparation for a panel about embargoes tonight in San Francisco, we've scrutinized countless blog posts and comments, and received useful Twitter input from our subscribers.

    Our conclusion: the "massive muzzle" approach doesn't work anymore.

  • SWMS Alert: CNET's Private Tools
    Wednesday, October 28, 2009 - 08:16

    A former newspaper reporter back in the day, CNET editor-in-chief Scott Ard liked to watch readers on a park bench or bus. What exactly did they read? Did they skim? Did they read the jump?

    That approach may be authentic but it doesn't scale. Today Ard uses tools to "augment" his sense of CNET's news and reviews operations, both of which report to him.

  • SWMS Analysis: All About "How" (Updated 10/27)
    Monday, October 26, 2009 - 21:00
    It used to be about who-what-where-when-why. Now it's all about how.
     
  • SWMS Facebook Group: RT School: Impact, Impact, Impact
    Monday, October 26, 2009 - 21:00

    -- SWMS Content Exclusive to Our Facebook Group --

    http://bit.ly/MAAp4

    This eWeek headline reads, "Nvidia Working with Microsoft on GPU Computing for HPC." The straightforward headline works because that's the news. But in the impulsive world of micro-messaging, the headline is too long a...nd too boring. Few will re-Tweet it.

  • SWMSTweet: GDGT.com's live coverage
    Friday, October 23, 2009 - 13:22

    Content from our subscriber only Twitter feed:

  • SWMSTweet: Wired on Demand Media
    Tuesday, October 20, 2009 - 21:00
    From our subscriber only SWMSTweet feed:
     
  • Facebook extra: Bloomberg BusinessWeek -- No Big Deal
    Wednesday, October 14, 2009 - 09:22

     SWMS Content Exclusive to Our Facebook Group

  • SWMS Analysis: Spotting 2010 Edit Themes
    Tuesday, October 13, 2009 - 21:00

    It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.

    Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.

  • SWMS Facebook Group: Publishers and E-Readers
    Thursday, October 8, 2009 - 13:08
    From our subscriber only Facebook group:

    Sam Whitmore: Publishers saw what iTunes did to the record labels, so they're going to build a media e-store of their own. Why subscribe to a single publication when you can buy articles the way we buy individual songs from Apple?

  • Shooting a Video? Use Real People
    Monday, October 5, 2009 - 21:00

    Microsoft's reviled video on Windows 7 party planning begged a question no critic bothered to address: what is good video?