Home ›

Recent SWMS Alerts

  • SWMSTweet stream: Week of Jan. 18
    Saturday, January 23, 2010 - 11:47

    SWMSTweet from the week of Jan. 18, 2010: AOL, Forbes, IDG, new from The Register, and video insight from IDG

  • SWMS Alert: IDG's Command-and-Control Center
    Thursday, January 21, 2010 - 22:00

    IDG employs more than 70 IT journalists in the U.S. alone. It's great to have such a big resource -- if you can coordinate it and show results. If you can't, it's blood in the water when Sharky the Budget Cutter swims by.

  • SWMS Analysis: Wildstrom as NVIDIA blogger
    Thursday, January 21, 2010 - 16:35

    NVIDIA this month hired former BusinessWeek consumer tech columnist Steve Wildstrom to cover CES 2010 for NVIDIA's nTersect blog. Unsurprisingly if you know Steve, his posts read just as if they had been written for BusinessWeek.SWMS Analysis: Wildstrom as NVIDIA blogger, Pt. 1

    He cranked out six paid blog posts at rates "somewhat better than editorial freelance rates." Disappointingly, the posts drew only eight reader comments in all. Yet this was a big deal. Wildstrom was a BW icon. That he would engage in what he calls "sponsored journalism" (a) is a sign of the times, and (b) may presage more journo-vendor alignment.

     [To watch a two-minute SWMS video interview with Steve Wildstrom, click here.]

     

  • SWMS Tweet: Week of Jan 11, 2010
    Friday, January 15, 2010 - 11:39
     SWMS Tweet: Week of Jan 11, 2010:  mobile readers, and the ecosystem of e-tablet publishing
  • SWMS Analysis: The Dawn of E-Reader Content, and a TechWeb response
    Thursday, January 14, 2010 - 22:00

     

    E-readers have arrived -- dozens of them. Apple's is imminent. What's next?

     What's next is rich content that takes full advantage of this new hardware. And that spells opportunity for publishers, vendors and PR.

  • SWMS Alert: CES Coverage Analysis
    Monday, January 11, 2010 - 19:07

    CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.

  • SWMSTweet stream: Week of Jan 4, 2010
    Monday, January 11, 2010 - 12:32

  • SWMS Teleconferences: 2009 Highlights
    Monday, December 21, 2009 - 10:57
    From our SWMS Editorial Teleconference Series:
     
    As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
  • SWMS Analysis: Scalable Content Wars
    Wednesday, December 16, 2009 - 15:03
    SWMS Analysis: Scalable Content Wars, Pt. 1
    12/14/09
     
    The war is on to recruit the world's best bloggers, copy editors and video makers.
  • SWMS Snapshot: How Demand Media Makes Media
    Tuesday, December 15, 2009 - 22:00

    In this SWMS-produced clip, we show how Demand Media makes media -- explained visually in just 85 seconds: