SWMS: Three Landscapes, One Pitch Path to Successful Narratives

SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content.

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Review: TechCalendar from IT Database

Looking to place speakers? Searching for awards programs? You'll find TechCalendar a handy, powerful tool.

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SWMS Profile: Barb Darrow, Gigaom, senior writer

It's tough to tell Barb Darrow something she doesn't know about enterprise IT. She has patrolled the territory for 25 years as a grind-it-out reporter. Hers is a unique style blending AP-style reporting and straight-talk analysis. And when it comes to cloud and open source, she's as technical as any CTO.
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SWMS: Diginomica's Differentiated, Global View

You won't see anything about Heartbleed this week on Diginomica. Unlike most IT sites, it doesn't blow with the wind.

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SWMS: Repeating... There's Trouble Ahead...

Two weeks ago we reported that "mounting evidence does hint at a downturn that will wound a lot of pride and possibly cost a lot of jobs."

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SWMSTweet: The Best Young Reporters, Contributed Content, Hispanics

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

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SWMS: Mattr and InPowered, Two New Tools for Digital Marketers

Like you, we at SWMS are always interested in the latest tool, either to measure influence or make a PR pro's life easier. We've got a pair of tools to discuss this week.

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SWMS Profile: Vauhini Vara, business editor, NewYorker.com

Many in PR rejoiced when Vauhini Vara arrived last summer at the New Yorker.

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SWMS: Trouble Ahead? Evidence Mounts.

"Warning signs are flashing on Wall Street," USA Today says today.

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