Analysis: Now Dawns the Era of F2F Events

All PR pros value coverage. How many value face-to-face events? Too few, considering how important they've become. Most publications find more profits in events than in web advertising. Organizations of all sorts can elevate themselves as thought leaders by successfully recruiting well-known, compelling speakers. Social media has enabled fans of an event to promote it to the like-minded.

Backchannel and the Rise of Agenda-Setter Publications

Clickbait and native advertising may be remembered as 2014's big themes, but a third one -- the emergence of "agenda setter" publications -- will affect PR the most. The latest agenda setter is Backchannel, the "lithe, nimble center for meaningful, fun tech writing" launched this week and edited by former Wired and Newsweek scribe Steven Levy.

Tech Edit Spotlight: Tom's Hardware and Tom's IT Pro

Longtime PR pros may think of Fritz Nelson as a veteran of Network Computing and InformationWeek -- and if they've been paying really close attention, as a freelancer for PandoDaily. Time marches on, and Fritz is actually into year two as EIC of Tom's Hardware and Tom's IT Pro -- sites that typically don't spring to mind, but ought to.

Quibb: Influence Behind the Velvet Rope

It's been covered by TechCrunch, VentureBeat, Gigaom and Pando. Bloomberg is an investor. Still, Quibb remains curiously undiscovered. Founded in 2012 by Canadian entrepreneur Sandi MacPherson, Quibb is an online community exclusively for tech industry professionals. It's part LinkedIn, part Quora and part Reddit.

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Book Review: Jason Kincaid Dishes on PR, and Reporters, Too

Former TechCrunch reporter Jason Kincaid has written a book you'll want to read. Available now as an Amazon e-book and later this month as a paperback, "The Burned-Out Blogger's Guide to PR" was written for startup CEOs looking to hire PR pros, or to do PR themselves because, hey, how hard can it be? 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

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It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more