NewCo Shift: Staff and Structure

Let's take a look at how NewCo Shift's web content is organized, and the founding staff that produces it. CEO and co-founder John Battelle will announce several key editorial hires in coming weeks. Already aboard is executive editor Jimmy Guterman, who has written for dozens of publications over the years and is widely respected in the industry.

Wired Profile Stirs Journo Angst

Did you catch Christopher Mims on Twitter this week? The WSJ columnist criticized Wired for its newly published profile of Magic Leap, which it calls "the world's most secretive startup." "No one plays the access journalism game in tech better than Wired," he Tweeted, explaining that "Wired's piece on Magic Leap is good, but is it journalism? It reads like an extended, rapturous press release."

Erick Schonfeld's Next Act: Bringing the Startups to You

Instead of you going to DEMO, what if DEMO came to you? That's the idea behind Traction Technology Partners, founded last December by former DEMO producers Erick Schonfeld and Neal Silverman. Theirs is a complicated business model. But it is the right idea in an era where F2F and community are so symbiotic and will only remain so.

Meet the Packet Pushers

If you've got deep-tech B2B IT clients who loathe giving interviews to non-technical reporters, you'll love Packet Pushers. Maybe you already do. Based in England and New Hampshire, Packet Pushers describes itself as "a community of IT practitioners & vendors who write, podcast, and help each other as industry professionals."

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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