SWMS Profile - Colleen Taylor, TechCrunch

Colleen Taylor's career is hot and may get hotter. Currently she's well into her second year at TechCrunch, or more to the point, TechCrunch TV, on which she appears more than any other TC reporter. Colleen co-hosts CrunchWeek, produces frequent TC Cribs segments, interviews newsmakers backstage at TC Disrupt and occasionally invites vendors to be interviewed on set at TechCrunch TV's San Francisco studios. 

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SWMS: Why BuzzFeed Matters

In March, tech edit chief Peter Lauria left Reuters to launch a business section at BuzzFeed -- yes, the site with the cats and the yellow LOL, OMG and WTF buttons. He soon hired Bloomberg's Sapna Maheshwari to cover the retail industry.

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SWMS Profile: Julie Bort, Business Insider

 

More than a few PR pros complain that Business Insider enterprise editor Julie Bort is tough to pitch. A veteran of LAN Times, VARBusiness and Network World, Julie has been around the track. Early in her career she also worked for PR Newswire -- so she knows all about your key messages.

 

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SWMSTweet: Digiday, WSJ, Forbes

Digiday redesign, New head at WSJ Video, more on Forbes and contributed content.

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SWMS: The WSJ "Startup of the Year" Contest

We saw The Social Network win Oscars. There are shows now like The Big Bang Theory that really glorify geek culture that win a million Emmys. You have Shark Tank, a show that’s kind of like American Idol for angel investing. It’s become apparent to me that technology is at the center of pop culture in this country right now...
--Randi Zuckerberg in an interview with Vanity Fair, Nov. 2012

The Wall Street Journal entered the reality TV business this week with the launch of the first annual "WSJ Startup of the Year" contest.

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SWMS: Upbin Here: 'Y'All Gonna Make Me Lose My Mind'

Don't pitch contributed content to Forbes tech edit chief Bruce Upbin. He doesn't want to hear from you. Here are excerpts from a conversation we had with him this week.

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SWMS Profile: Chip Cutter, LinkedIn Today

Now available: Interview text, audio.
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SWMS Profile: Michal Lev-Ram, reporter, Fortune

Michal Lev-Ram is well into her third year at Fortune, in her second tour of duty there. In all, she has either freelanced or worked full-time for Time Warner's business pubs for seven years -- and she knows what she wants.
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SWMS: Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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