Change has again come to the Wall Street Journal. Global technology editor Jonathan Krim resigned this week. Former Seattle Times and Businessweek reporter Jay Greene came aboard. Meanwhile, the News Corp. division that operates the WSJ and Dow Jones announced an eight percent year-to-year revenue drop.
Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.
If VentureBeat staff writer Jordan Novet says he'll get back to you, don't be surprised if on the odd chance he doesn't. Don't misunderstand: Jordan has integrity and means what he says. But look what happened in just two days this week: the IRS suffered computer failure; LinkedIn, Cisco and Microsoft acquired companies; and Box and Salesforce announced new products.
With roughly 250,000 podcasts to choose from these days, which are essential? A good Samaritan named Ty Danco this week published a list of 75 startup-related podcasts, assigning them a letter grade and how they rate on iTunes. A director at Techstars in Boston, Ty speaks his mind about the startup sacred.
Mic now reaches 30 million readers each month. It just recruited Ruth Reader from VentureBeat to cover "innovative technology and the people behind it." That sounds promising. But Mic's relentless focus on big ideas -- sublime and ridiculous -- is likely to frustrate PR for a while yet.
Mining Twitter for influencers is every PR pro's job. A great tool for that task, Little Bird, was updated this week in important ways. Since its founding in 2011, cloud-based Little Bird has indexed Twitter users primarily by how much clout they have with other Twitter users. We've used Little Bird for years and love it.
Officially speaking, Stephen J. Bronner is now a deputy editor at Entrepreneur, supervising seven staff writers. "It's always fantastic when you're able to do a new job with the same people you've become accustomed to over the years," he says. We say "officially" because Stephen isn't straying far from the contributed content gatekeeper role he filled for the past two years.
Last Spring when SWMS profiled financial services media, we saw journalists covering a vast bureaucracy coping with the impact of digital, while contending with government regulation. In 2016, the healthcare vertical is shaping up the same way. Broadcast and lifestyle titles focus on educating consumers with lots of digital trend-spotting.