CIO Journal 2015: New Chief, Fresh Plans, Same Focus

Promoted last month from deputy editor to editor of the Wall Street Journal's CIO Journal, Steve Rosenbush has plans. He's made a job offer to a well-known IT journalist and hopes to make an announcement imminently. He's working on CIO Journal "cross-platform projects" that will run across print and digital. He's been talking with producers about a bigger CIO Journal role in WSJ Video.

Here's an FT Analysis Your Clients Absolutely Must Read

FT west coast editor Richard Waters and correspondent Hannah Kuchler collaborated this week on a 2,000-word news analysis you and your clients absolutely have to read. Why? Because it's a model for the contributed content that gatekeepers want to receive from you. The topic, as Richard described it for us: "how collaboration/productivity services are evolving and converging... and what some of the big players and some of the more interesting start-ups are up to."


Profile: Jon Fortt, CNBC

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

Targets: Contributed Content Gatekeepers

Few topics are more requested in SWMS valet research than, "who oversees contributed content at..." The following is a list updated as of June 30, 2014. We'd appreciate you keeping us up to date if you have found this data to be inaccurate.

The Mind Behind Fusion Live Events: Cara Rose DeFabio

You won't see potted plants and khaki pants at Fusion live events. That's one of the few things Cara Rose DeFabio is sure of. "I think a lot of it is still uncharted territory," the newly hired Fusion live event experience designer told us. "While [many people] talk about what the future will look like, I'm really excited what the future might feel like." A close friend of Fusion west coast bureau chief Alexis Madrigal and whose Twitter bio describes her as a "culture craving San Fransexual," Cara is tasked with bringing the digital originality of her solo performance career to the Fusion stage.

Fusion: The Grand Experiment

“Fusion is the most ambitious experiment happening in media right now, and I just wanted to be a part of it." -- Kevin Roose as quoted in Re/code, Oct. 31, 2014

Fusion isn't yet a media brand your clients and bosses will ask about. Yet now is the time to grasp it. Today's most inspired Americans are millennial and multicultural. What media brand will stake its claim as this generation's cornerstone media brand, as Rolling Stone was in the '70s and MTV was in the '80s? Univision and ABC Television want it to be Fusion.

Tech Edit Spotlight: IDG's Contributor Network

Looking to place IT-related contributed content, not just once or twice, but regularly? The fast-growing IDG Contributor Network "is a collection of blogs written by leading IT practitioners about technology trends, business opportunities and the challenges they face every day." The IDG Contributor Network is directed by Joyce Carpenter, who spent eight years building Computerworld's blog network.

Profile: Jack Clark, Bloomberg News

Anyone who ever wrote for The Register comes equipped with a sharp tongue. Jack Clark certainly does. Bloomberg's cloud and distributed systems reporter can always be counted on for Tweets like... 

"The ambulance-chasing PR industry begins another day, shoveling slime into a vast, clanking machine that spews PR at "influencers"

Alas, Bloomberg is Bloomberg and it's PR's job to find a way in. The first thing to realize is, though he would deny it, Jack loves the attention.

CES 2015: For PR It's Already Showtime

CES is 69 days away, but not for you. Today is the last day you can submit your client for TechCrunch's Hardware Battlefield competition. Nominations for Engadget's Best of CES Awards begin Saturday. Publications are deep into planning their "what to expect at CES 2015" stories; some have already run. As usual we can expect the usual smartphones and earbuds and TVs the size of Kansas.

The Universal Newsroom, Powered by Twitter

Here at SWMS we spend a lot of our weekdays lurking on Twitter, watching the journo chatter unfold. If you really care about understanding the targets you're pitching, perhaps you do too. You can glean a lot about your target's personalities -- and the kind of e-mail and phone temperament that would work or not work -- by being ready to watch them act out, 140 characters at a time.

Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Inside WSJ's C-Suite Special Reports

If you've been looking for a backdoor to "thought leadership" coverage in the Wall Street Journal, here's a good one for you -- the C-Suite special report series. The latest one ran this this week in print and online; the next one is due Feb. 23. The good news is, the focus is as wide as the Kansas plains; you could pitch damn near any executive profile and have a shot.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more