OTT Heaven from Motor Trend

Video typically comes from TV networks and web sites. Increasingly, it will come from special-interest over-the-top (OTT) networks, delivered by apps you load from your mobile device or find pre-loaded on your Apple TV or Roku. This week The Enthusiast Network announced an update to just such an OTT platform, called Motor Trend on Demand.

NewCo Shift: Staff and Structure

Let's take a look at how NewCo Shift's web content is organized, and the founding staff that produces it. CEO and co-founder John Battelle will announce several key editorial hires in coming weeks. Already aboard is executive editor Jimmy Guterman, who has written for dozens of publications over the years and is widely respected in the industry.

Profile: Darren Murph, Global Editor-in-Chief, TechRadar

Darren Murph is back in the tech edit saddle, as global editor-in-chief of TechRadar, a UK-based site with a monthly audience of 44 million. If you already know Darren's name, it's probably through Engadget, where he spent almost eight years during that site's glory days.

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SWMS Narrative Formulas, Updated

SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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