Quentin Hardy Today

New York Times deputy technology editor Quentin Hardy appears tomorrow night at a sold-out PRSA event in Silicon Valley. Billed as an "enterprise tech" journalist, Quentin does cover AI, and a bit of cloud. Truth is, Quentin hasn't sourced his own material all that much lately; instead he opines on other NYT reporters' material as part of the NYT's Daily Report.

Two New IT Titles to Pitch

Those mourning the loss of 11 IT-related FierceMarkets sites this month will cheer news of two new places to pitch. The first is TechTarget's SearchITOperations.com, which launched Jun. 7. Says editor Meredith Courtemanche in an email: "SearchITOperations spun out of SearchDataCenter, with some help from SearchCloudComputing and SearchAWS...

Who Still Runs Infographics?

Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 18 publications that ran infogs this month as edit-driven contributed content, across both B2B and B2C. We saw others that ran them, with strings attached.

How Fusion Tests Its Articles on Facebook and How You Can, Too

First there was "A/B testing," where a publisher would float two different headlines on their own site and go with the better one. That's still around, but nowadays it's all about "dark testing" on Facebook. TechCrunch does this, as do Refinery29, Fusion and many other titles that publish directly to the FB platform.

A Vendor Wrote It, or Sponsored It. Here's How to Disclose It

A veteran IT editor wrote to remind us that some publications flag contributed and sponsored content more clearly than others. In this InfoWorld example, the author's identity is not seen until the bottom of the article. By contrast, in this Huffington Post example, readers see that the author works for Apigee before they begin reading.

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WSJ Pro: News, Data and Events

No publisher has more prestige than The Wall Street Journal. But like every publication, it must fight the forces of commoditization that make editorial excellence unprofitable. The WSJ strategy: combine news, data and events into a premium-priced vertical that differentiates from articles-only competitors.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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