Expect big improvements at VentureBeat in the wake of a $2.6 million funding round announced last week. Newly bankrolled: a VP-level hire to oversee VentureBeat events and another senior hire to build out VentureBeat Insight, the paid content operation briefly named "VB Intel" until a certain chip maker objected.
Now's the time to get to know Rebecca Borison. She graduated only 14 months ago from the University of Pennsylvania and now is a front-line tech reporter at Business Insider. She rewrites competitors' articles from time to time, but also uncovers stories of her own and does it well.
It may not be pitchable and it may not be new, but few sources of industry influence are rising faster than CrunchBase. "From a PR perspective, the real story is not what we're publishing on our blog, it's the use of CrunchBase as the de facto startup database," says CrunchBase CEO Matt Kaufman, who supervises a staff of 25 just three floors up from TechCrunch HQ on Townsend St. in San Francisco.
Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification.
How do you make the Wall Street Journal's tech coverage even better? That complex task falls to global technology editor Jonathan Krim. "I'm one of those editors who always believes there is room for improvement," he told us last week.
Former WSJ tech reporter Ben Worthen is all about the storytelling these days. Since March he's been serving as content director/editor-in-chief of Ready State, a 15-month-old San Francisco-based content marketing startup. Among the clients: Google, Intel and HP.
There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).
CRN tends to get most of PR's attention in the channel space, and rightfully so, because it commands the segment. So let us tell you about an interesting deal last month that might well liven things up a bit.
We've long joked, "Nothing says 2006 quite like the design of the SWMS web site." Well, no more joking. We proudly introduce our new-and-improved home on the web. We've kept our basic colors -- teal and gold. But there's so much that's new. Here's the cheat sheet.