The WSJ’s SF bureau has realigned after departures of Don Clark and Scott Thurm. Bureau chief Jason Dean has divided things by enterprise hardware and enterprise software, by company. Not sure how startups and 2nd-tier players get covered in such a system.
Two days ago a subscriber asked us whether we had a current list of podcasts, with pitch contacts and what they were looking for. We didn’t then but we do now. You’ll enjoy perusing our Google Doc with 37 podcasts, iTunes links and enough background to get you started. We color-coded the ones we thought you’d have the best chance of pitching.
A new, beta version of TechNews emerged this week. You may know the product by its old name, IT Database. By any name it’s a trusted search tool that unearths who’s been writing about what in B2B tech edit. It celebrates its 10th anniversary this year. The latest TechNews version, in beta, allows users to “follow” reporters and be alerted when they write something new.
You’ll love TC Currie’s background. Back in the ‘80s she was a bored admin with too little to do — so she read software manuals. Soon she was writing macros, moving data from dBase to WordPerfect. She read Fast Company once in a while but never really followed the tech trades.
Readers have been asking us about the Forbes Technology Council, an invitation-only community for C-level executives. You have to invite yourself and then pay to get in. Once you’re approved, you can publish up to ten times a year on Forbes.com. Is it worth the money?
A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.
Were you alive in 1985? Mike Vizard was reporting tech news and is still at it, freelancing for IT Business Edge and three other titles. Few journalists have more experience and connections. No tech PR pro can afford not to know what Mike told us during his recent 27-minute interview with us.
Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.
It was so close. Aaron Tilley was set to end 2016 with his first Forbes cover story, on Nvidia’s powerful and growing presence in artificial intelligence. At the last minute, top management decided to put Donald Trump son-in-law Jared Kushner on the cover. More readers, better newsstand sales.
Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”
Last week we published an open letter from a fictitious agency to a fictitious client, urging it to recognize new and daunting realities. We didn’t promote it in last week’s emailer because, frankly, we weren’t sure we should have published it. After all, we analyze tech media for a living. Dispensing business advice to PR agencies isn't something you ask us to do.