SWMS: Diginomica's Differentiated, Global View

You won't see anything about Heartbleed this week on Diginomica. Unlike most IT sites, it doesn't blow with the wind.

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SWMS: Repeating... There's Trouble Ahead...

Two weeks ago we reported that "mounting evidence does hint at a downturn that will wound a lot of pride and possibly cost a lot of jobs."

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SWMSTweet: The Best Young Reporters, Contributed Content, Hispanics

PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?

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SWMS: Mattr and InPowered, Two New Tools for Digital Marketers

Like you, we at SWMS are always interested in the latest tool, either to measure influence or make a PR pro's life easier. We've got a pair of tools to discuss this week.

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SWMS Profile: Vauhini Vara, business editor, NewYorker.com

Many in PR rejoiced when Vauhini Vara arrived last summer at the New Yorker.

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SWMS: Trouble Ahead? Evidence Mounts.

"Warning signs are flashing on Wall Street," USA Today says today.

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SWMS: Dell and Avaya Content Chiefs Talk Native Advertising

Thank you for the great feedback on our first-ever SWMS deep-dive special report, on how brand journalists are faring within agencies and brands.

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SWMS Profile: Christopher Mims, Quartz

If you haven't already, discover Christopher Mims.

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WSJ Soft-Launches CMO Today

The Wall Street Journal has soft-launched CMO Today, a vertical edition covering the media and marketing industries.

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