Good Luck Finding Native Ad Content with Search Engines

If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.

Inside WSJ's C-Suite Special Reports

If you've been looking for a backdoor to "thought leadership" coverage in the Wall Street Journal, here's a good one for you -- the C-Suite special report series. The latest one ran this this week in print and online; the next one is due Feb. 23. The good news is, the focus is as wide as the Kansas plains; you could pitch damn near any executive profile and have a shot.

Analysis: Now Dawns the Era of F2F Events

All PR pros value coverage. How many value face-to-face events? Too few, considering how important they've become. Most publications find more profits in events than in web advertising. Organizations of all sorts can elevate themselves as thought leaders by successfully recruiting well-known, compelling speakers. Social media has enabled fans of an event to promote it to the like-minded.

Backchannel and the Rise of Agenda-Setter Publications

Clickbait and native advertising may be remembered as 2014's big themes, but a third one -- the emergence of "agenda setter" publications -- will affect PR the most. The latest agenda setter is Backchannel, the "lithe, nimble center for meaningful, fun tech writing" launched this week and edited by former Wired and Newsweek scribe Steven Levy.

Tech Edit Spotlight: Tom's Hardware and Tom's IT Pro

Longtime PR pros may think of Fritz Nelson as a veteran of Network Computing and InformationWeek -- and if they've been paying really close attention, as a freelancer for PandoDaily. Time marches on, and Fritz is actually into year two as EIC of Tom's Hardware and Tom's IT Pro -- sites that typically don't spring to mind, but ought to.

Targets: Publishing-Platform Reporters


Self-publishing is a small but fast-growing tech category where everyday people can publish and market their content, with quite the professional look. Not a traditional beat. Got a client in that space? Here's whom to approach.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Targets: Silicon Valley 'Culture' Reporters

Now that Bay Area protestors no longer harass Google buses, "Silicon Valley culture" reporters can move on to feature and trend reporting. This is good news for PR; many pitches don't easily conform to traditional beats. Here's a quick rundown on Bay Area culture reporters you most need to read. We're open to your suggestions!

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.


Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more